Since their original McWhopper proposal, Y&R NZ client Burger King has received offers from other burger brands to collaborate. The original targets of the Y&R McWhopper proposal, McDonald’s, predictably muddied the waters, but the agency has pressed on anyway – and their offer has been picked up by Denny’s, Wayback Burgers, Krystal, and Giraffas.
Dogs, Data, Digital & Direct
Colenso BBDO planning director Neville Doyle is a keynote speaker – in a joint presentation with Oliver Downs from Mars Pedigree – at the one-day Direct Marketing Conference at the Pullman Auckland this coming Tuesday (September 8). His topic is Dogs, Data, Digital and Direct.
BrandWorld writer buys NZ trade title
New Zealand Optics, the monthly industry publication for New Zealand’s ophthalmic community, is under new ownership. Former owners Maryanne Dransfield and her daughter-in-law Anita Dransfield have sold the publication to business journalist and corporate PR professional Lesley Springall.
NZ marketing shop expands into Oz
The New Zealand business landscape has long acted as a testing ground for new ventures. Its small size and knowledgeable consumer base creates a desirable environment to test ideas before scaling up overseas. A local marketing firm has done just this; using New Zealand’s startup ecosystem, the company have honed its offering and now plans to expand into Australia.
Turned water into champagne – US$15k worth! (UPDATED)
AUT Adschool CD Jane Berney writes: “In early July, we received a Just Water Filters International flyer from ceo Tony Falkenstein with a competition for ‘a creative genius to come up with a short word or picture concept that will create the need for customers’ to purchase Just Water filters.
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
No words to describe it
Parnell-based strategic marketing comms agency The Business has won the National Foundation for the Deaf account and immediately started work on tackling the issue that will affect hundreds of thousands of Kiwis during the Rugby World Cup.
Arrivals & Departures: MA man makes tracks, Liz Fraser joins Air NZ, Herald taps new digital ed
MediaWorks group head of revenue Liz Fraser has resigned to take up a new position at Air New Zealand.
Snakk founder steps down as Sydney steps in
Snakk Media founder Derek Handley will step down as chairman of the mobile advertising technology company at the end of this year amid a boardroom reshuffle. The Handley family still controls around 15% of the NZAX-listed company.
iSite giant lights up the CBD
iSite Media has switched on “the largest digital billboard in New Zealand”, The Victoria in downtown Auckland.
