Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and videos, and the ability to reach the right group, leveraging Facebook’s proven ad management technology.
Spark PHD taps Edge DJs for Sleep Styling 2
TRESemmé 365 Project (T365) returns this year “to inspire more New Zealand women to break their sleep-styling habits”, this time challenging two influential women to create a different hair look every day, for 40 days.
Pages gets a facelift
Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers.
White in black
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.
Why are most brands socially inept?
iSentia’s Claire Waddington reckons most brands are socially inept. She wrote this piece for M+AD to point out the common mistakes marketers make online – and three simple changes brands can make straight away.
Virtual reality in a Nutri-Grain box
Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.
Gossip star launches celebrity site with MediaWorks
MediaWorks and celebrity journalist Rachel Glucina have formed a joint venture to launch “New Zealand’s hottest entertainment and celebrity news website”.
Two Kiwi campaigns made Gunn’s hot list
Two pieces of NZ work feature prominently in the latest Bullets From Gunn – a collection of 35 new mini-case histories that UK’s The Gunn Report says provide more evidence that creatively awarded work is also highly successful in the marketplace.
Sydney’s Branded Content awards focus on ‘brave’ Kiwis
Content makers and entertainers get their chance to shine at the fourth BEfest Awards, being held in Sydney on Friday 5 November.
Saatchi unveils new Defence Force campaign
The New Zealand Defence Force launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.
