Cannes unveils two replacement categories

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The Cannes Lions has announced the launch of Lions Entertainment, a new stream which will deliver Entertainment Lions and Entertainment Lions for Music, replacing the current Branded Content & Entertainment Lions.

French giant unveils new, targeted ad formats

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Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

Discover the zing of the content kings

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The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young people on social?

ASA to review kids’ ad codes

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The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010.

ANZ gets it write

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Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”