The reform of advertising regulation is “perhaps the only substantive issue that Xi Jinping, Vladimir Putin and Barack Obama have ever agreed upon!” says the Foundation for Advertising Research director Glenn Wiggs, releasing the first draft of the foundation’s suggested blueprint for the way foreward.

NewstalkZB leads its talkback rival LIVE by a country mile in a new radio survey, conducted by TNS for NZME. The ongoing gulf between the two illustrates the immense, seemingly insurmountable problem experienced by TV3 and many of the newer radio stations when they take on long-entrenched media like TVNZ and NewstalkZB (the latter also has a stronger signal – at […]

New Zealand companies looking to gain a foothold in the lucrative Chinese market need to appreciate that social media in China operates in a different way, says Boyd PR Auckland senior consultant Zhao Ling.

NZ cinema audiences rewrote the record books in 2014 – NZ box office records are now the highest in cinema history. This exceeds the previous best year, 2010, when Avatar redefined box office records globally. 

NZME’s all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under-30 year old New Zealand Chinese community.

Online ads can work well even with frequent exposures, as users do not necessarily get fed up with seeing the same ad multiple times if the creative is good enough, according to new research out of global research company Millward Brown.

Auckland’s Brother Design Agency has won Gold at the Dieline Awards in the United States, taking out first place in Confectionery/Snacks/Desserts category with its designs for the Pams Confectionery range. It was the only Australasian agency to win at these awards.

“Dear M+AD,” writes Tim Pierce of Wanaka-based production company Two Bearded Men. “We’ve just had our first birthday, and to celebrate have released my 2015 Director/DOP Showreel. It was a busy first year on the ground!

APN Outdoor has completed an extensive 12 month, multi-million dollar overhaul of internal & external media assets at Auckland Airport – and has seen a quick response from a range of new advertisers.

The Public Relations Institute of NZ has recognised excellence in the fields of public relations and communications, with the induction of three new Fellows in 2015.