In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll […]
Dancing Dagg stars in new Air NZ inflight video
Israel Dagg proves he can rap almost as well as he takes the high ball in Air New Zealand’s new Men in Black Safety Defenders passenger safety video – a collaboration between the airline and Sony Pictures.
Sky launches ABs/Black Caps one-day pass
For the first time, Sky TV is offering fans the chance to access All Blacks and Black Caps games without signing up for a decoder and contract.
Facebook updates its Audience Network
Facebook has announced major updates for the Audience Network by extending native video, Carousel ads, and Dynamic Product Ads to publishers.
Dentsu Aegis will soon call Victoria Quarter home
Dentsu Aegis Network New Zealand has signed the lease as the sole corporate tenant of 68 Sale Street in Victoria Quarter – the former Screentime building, which has been transformed by building owner Tim Wilson with a base build design from Stack.
Arrivals & Departures: Outdoor shops fly solo
Outdoor sales specialist Kerry George has relinquished one of the two roles he previously held with Outdoor Media Group, which owned both Media5 and GO Media.
Oz/NZ Agency of the Year entry call
Campaign Asia-Pacific has issued its entry call for its 2015 Agency of the Year Awards – with a separate division for NZ and Australian work.
Google restructures – with a new name
Google has unveiled a new organisational restructure, creating a new company Alphabet, of which Google will be a subsidiary.
Smile. You’re on TVC
Lumino The Dentists have launched a TV-focused campaign via mediaR, featuring a 30-second brand ad and numerous 15-second retail versions.
Good Chemistry for Daffodil Day
Chemistry Interaction has created a mobile donor engagement campaign connecting Kiwis with a series of video thank-you messages from Cancer Society staff and volunteers in celebration of Daffodil Day on Friday 28 August.
