Politicians can learn from marketers as a new study suggests country identity and reputation should be managed in the same way as a corporate or consumer brand, accord to a report from global ad site Warc.

Consumers are ahead of business when it comes to their attitude towards sustainability and it affects consumer decisions more than businesses seem to realise, according to Colmar Brunton’s 2014 Better Business Report.

Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.

Following an agency review, Sugar&Partners has been appointed as the Blues lead strategic & creative communications partner.

APN Outdoor’s digital overhaul at Auckland Airport continues with launch of two new hi-res digital screens. The first advertisers on the sites are Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona.

Daniel McCarthy, the CEO at promotional print & mail giant Western Mailing, is an inspirational and successful leader who has consistently delivered growth and commercial results in NZ and internationally.

In yesterday’s coverage of the NZ wins at BDA PROMAX in Sydney, we omitted the three Silvers won by Arch Hill-based boutique creative shop Brandspank.

Italy-based Danish director Tore Frandsen has signed on to The Sweet Shop’s global talent roster. As a young man, he joined JWT as a runner-turned-creative, winning a Cannes Film Lion before the age of 20.

NZ TV networks have won five Golds and six Silvers at BDA PROMAX Australasia Conference & Awards, which celebrate the marketing of television and video content on all platforms.