Facebook has today unveiled new ways for brand marketers to increase awareness, affinity and brand lift – in the form of expanded video ad capabilities and reach and frequency buying.
NZ ads make Gunn’s global top 20
The Gunn Report has selected 20 TV commercials which they believe may win a Cannes Film Lion this year. The list includes two from New Zealand – NZTA Mistakes and NZTA Blazed (both out of Clemenger BBDO Wellington).
Luxury carmaker taps RAPP + Dynamo
BMW NZ has appointed RAPP as its CRM agency, and Dynamo as its media agency. Twenty was the incumbent on BMW, but Dynamo was already in the mix on a short-term contract with BMW.
The process becomes the hero
Saatchi & Saatchi set fire to a specially constructed billboard to launch Sealord’s new range of hot smoked salmon.
Samsung shoots global TVC in NZ
For the second year in a row, the global Samsung team has chosen to film its global TV campaign in New Zealand.
Q+A with Nathan Price
Kiwi director Nathan Price has just shot a TVC for Samsung’s new curved UHD TV – the second time the manufacturer chose NZ and a NZ director for a global shoot (see preceding story). Samsung NZ took the opportunity to do an in-depth interview:
The cat herderer
Assignment Group and Robber’s Dog director Adam Stevens teamed up to prove that nothing is impossible for a dog that eats TUX. Even herding cats …
Entry call goes live today
CAANZ has issued its entry call for Effie 2014, with a deadline of Tuesday 5 August (4pm), and a 48-hour extended deadline.
Musical chairs at Saatchi Sydney and DDB NZ
Saatchi & Saatchi has announced the appointment of Mike Spirkovski as ECD of its Sydney office, filling the vacancy left by Damon Stapleton when he defected to a CCO role at DDB Auckland.
Inaugural social media awards entry call
Nominations for the inaugural #SMCAKL Awards are now open – but you’ll need to get your skates on – the lead times are very short.
