Colenso’s little BNZ tale with a big theme

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AUCKLAND, Friday: Bank of New Zealand has launched a new brand campaign, backed by the full resources of its agency, Colenso BBDO. Unlike many bank ads, this one’s understated, and scores serious cut-through with a charming acoustic jingle from Franklin Road.

Morris dancing

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AUCKLAND, Today: Phantom Billstickers has completed a major upgrade to its 130 bollard sites in Auckland and Christchurch.

PMP Group rebrands

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SYDNEY, Thursday: PMP Group, the ASX-listed printing and integrated marketing services firm, is to consolidate its portfolio of more than 20 unique businesses under one brand, Ovato.

How to kill your business during an economic downturn

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AUCKLAND, Thursday: The evidence is overwhelming that if you continue to invest in your marketing during a downturn, you will come out of that time far stronger than your competitors, DDB NZ managing director Chris Willingham told NZ Herald business reporter Damien Venuto during an in-depth interview published yesterday (scroll down for the link).

Special & Nimble pack down

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AUCKLAND, Today: Special Group has unveiled a new Investec Super Rugby campaign – one of the first jobs the agency has completed with Nimble, the production company it set up recently with Patrick McAteer.

Harvey Cameron sets up PR division

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CHRISTCHURCH, Today: South Island-based Harvey Cameron Group – a full-service agency known mainly for its creative work – has established a PR and engagement practice that sits within its suite of creative business solutions.

Merged WPP ANZ agency puts on a new face

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SYDNEY, Wednesday: WPP has launched the logo and website for its recently formed brand Wunderman Thompson – a creative, data and technology agency “built to inspire growth for clients, people and partners”.