To continue to thrive in 2018 New Zealand advertisers and marketers need to heavily invest in training, not only for their staff, but clients as well – particularly around programmatic.
NZ ad sector factors in diversity
The Comms Council has issued an Inclusiveness & Diversity Policy for use in member agencies, in response to last year’s survey that confirmed a need for greater diversity in the industry, and that there is a clear gap when it comes to formal policies and programmes within agencies.
NZ AdSchool shades Miami AdSchool, NYC Arts School
MDS AdSchool Auckland students have scored eight out of 17 of the shortlist at AdStars in South Korea (see main story, above) – an astonishing achievement that saw the Kiwis placed well ahead of global glamour shops the New York School of Visual Arts and the Miami AdSchool.
Clems, Colenso, DDB, Y&R, Ogilvy through at Ad Stars
The global Ad Stars organisation has just unveiled 90 finalists from New Zealand to contest this year’s festival in Busan, South Korea, next month.
TBWA and Plaza tell stories about ANZ KiwSaver
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can help people get on top of their money,” says TBWA ECD Christy Peacock.
MediaCom NZ wins share of US$300m Adidas media account
GroupM/WPP agency MediaCom has won the global Adidas media account, estimated to be worth US$300m (NZ$438m). The brand’s previous media agency, DAN’s Carat, had been with the sports brand for 20 years.
Colenso & Primo celebrate brilliance of young Kiwis (updated)
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved – well, maybe not always.
Heme sweet heme
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give customers a taste of the future.
Doublefish creates long-term research-based Women’s Refuge campaign
Wellington indie creative agency Doublefish, with film company Teacup, has framed a far-reaching campaign for Women’s Refuge – one the agency purposefully designed to be used for years to come.
New survey: Radio measures up
NZ commercial radio continues to gain strength, reflected in the latest 2018 GfK independent survey, which recorded an impressive 3.66 million listeners (80% of all New Zealanders 10+) tuning in weekly – an increase of 15,900 on the first survey this year.
