NZME abandons merger appeal

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AUCKLAND, Wednesday: NZME Limited will not appeal the Court of Appeal’s adverse decision in relation to the proposed merger of NZME and Fairfax Media Limited’s New Zealand subsidiary Stuff Limited.

Shorts story

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AUCKLAND, Today: A new commercial concept that will see a future Vodafone Warriors sponsor paying only when the team is winning, with part of it then donated to charity, has been unveiled by club ceo Cameron George.

NZ-commissioned book aims to unlock the power of brand building

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The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability. 

Retro Pac-Man celebrates Adshel expansion

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AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate, the company has introduced a retro web browser game designed for agency people (scroll down for the details).