The moovement comes to NZ

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How do you launch a new food product that no-one has ever tried before? One that’s competing with a well-established, dominant food category and which is almost guaranteed to attract scepticism and even resistance?

New faces & new tech refresh The Social Club

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AUCKLAND, Today: With the influencer marketing sector continuing to boom, a leading New Zealand expert in the field, The Social Club, is experiencing its own growth, with an expanding team, updated website and new services launched this month.

Thailand, anyone?

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AdFest has announced the dates and theme for the 2019 festival, which will be held at the Royal Cliff Hotels Group, Pattaya, Thailand from Wednesday 20 March to Saturday 23 March.

Marketo takes Transtasman consultant on board

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SYDNEY, Tuesday: Marketing engagement marketing software provider Marketo – a significant player on both sides of the Tasman – has appointed Sydney-based Kevin Wordon as strategic engagement consultant in Australia and New Zealand.