“The young filmmakers really loved and appreciated your last article on their Halloween short film, The List,” emails Jade Alexander of Alexander PR Parnell, who believes writer/director Jack Lockhart is a potential star TVC director.
FCB NZ makes Good Causes Top 40
FCB NZ rates No 19 on a list of the 40 most successful global agencies at promoting good causes. No 1 is BBDO New York, whose Fearless Girl was judged Best Campaign. Clemenger BBDO Melbourne ranks No 4, and Leo Burnett Melbourne No 16.
Vero back on TV via Big
A new campaign for Vero which went to air (also on digital) on Monday night, courtesy of Auckland indie creative agency Big Communications.
Warehouse Group boosts its ad division (updated)
The Warehouse Group has taken a further step towards fully fledged ad agency status with two senior appointments – Andrew Berglund as executive creative director and Keryn McKenzie as head of group insights & data science, working across the group for brands The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo 7.
Saatchi launches Toyota Drive Happy Project (updated)
Toyota New Zealand has launched the Toyota Drive Happy Project which aims to transform the way New Zealanders buy and own a new car.
Research decodes farmers’ media habits
New independent research about farmers’ and growers’ media habits reveals the rural market is unique. In response to demand from marketers for more data on the rural media landscape, four major publishers have collaborated to have independent research done about farmers’ and growers’ media habits.
BPR wins South Australia Tourism Account
Auckland agency Boyd PR is working with the South Australian Tourism Commission to develop and grow Adelaide and South Australia as a destination of choice for Kiwis.
Warehouse NZ’s new ad chief signs for global pow-wow
The Warehouse Group NZ’s recently appointed chief marketing officer Jonathan Waecker has been named among the global panellists fronting up to the inaugural Advertising Week at Luna Park Sydney.
NZ online revenue surges to a record $923m
New Zealand interactive advertising reported in 2017 reached a record $NZ923m for the full year ($257m Q4) – a 7% year-on-year increase.
Lemonade stops the Weather Waffle with new Panasonic tvc
Jonny Brugh (What We Do in the Shadows) has swapped sexy vampires for a 90s ex-weather-man in the new Panasonic mockumentary launched today out of Grey Lynn brands agency Lemonade.