Following the introduction of Adshel Live Day Buying in December 2017 advertisers have quickly jumped on the opportunity with a significant number of existing and new advertisers utilising theproduct for their campaigns, says Adshel NZ head of marketing & partnerships Elaine Gibbons, in a release.
True & Fish create ASB Progress campaign
Creative agency True has created a new campaign for ASB, revealing how Kiwis measure progress in their own lives and what it means for them to be one step ahead.
The not-so-ordinary carrot
With a declaration ‘it’s what’s inside that matters’, Rainger & Rolfe has just launched a cheeky Huckleberry NZ TVC as part a new EcoStore Xventure television show sponsorship.
Pead & Nespresso tell a story about the difference women can make
Aspiring Kiwi filmmakers have the chance to win a trip to the Cannes Film Festival as part of a Nespresso contest which aims to showcase extraordinary talent from around the world.
Stuff puts 28 print titles on the market
Stuff has announced plans to sell or close 28 mastheads (listed below) from its print portfolio of smaller community/rural titles and free inserts. The changes are a continuation of Stuff’s strategy to grow its digital business and recognise print’s ongoing challenges, says ceo Sinead Boucher.
Good things take time: The cheesy 2000-piece voucher
Colenso BBDO and Mainland have created a very, very time-consuming promotion – the Mainland 2000-Piece Voucher – mimicking the adage that aging the perfect cheese takes patience.
Celestial bodies align for Assignment/OMD Mitsubishi campaign
Timing a new product launch with the recent lunar eclipse produced impressive results for the new Assignment Group/OMD Eclipse Cross campaign for Mitsubishi New Zealand – the locally produced campaign helped exceed sales targets in the most competitive automotive sector.
Arrivals & Departures: Outdoor exponent joins Proof
Kingsland-based photographic agency Proof has added lensman Bas van Est to its roster in Auckland (which already includes Duncan Innes, Lee Howell, and Reagen Butler).
Arrivals & Departures: Sarah Munnik appointed MD of Pead PR
Leading New Zealand public relations & strategic communications agency Pead PR has promoted Sarah Munnik to the position of managing director, replacing Becky Erwood who has stepped down to embark on a new business venture.
Budapest ad fest taps M+AD ed (entries open now)
M+AD ed David Gapes has accepted an invitation to take part in the online jury for Hungarian national creative ad awards show Hipnozis, organised by leading Budapest-based media + advertising magazine Kreativ. The entry call has already been made (scroll down for the link).
