The Auckland Harbour Bridge will be transformed by Vector and Auckland Council tomorrow (Saturday), signalling the City of Sails’ movement towards a sustainable future – and some world-first tech.
Morningside glory
A busy construction site in Taylors Rd, Morningside, has become the latest Auckland palette for Phantom Billstickers’ colourful street posters.
Kiwi and APAC kids earn big pocket money
APAC kids now have their own spending power. Asian website TotallyAwesome shows almost all Asian children – including Kiwis – receive pocket money, and they are increasingly sure about where they want to spend it.
Finch short wins Oscar nom
A short film shot in Australia by Auckland/Melbourne/Sydney-based commercials producer Finch has picked up a nomination for the 90th Academy Awards.
How behavioural science can be applied to advertising (Updated)
“This book is a Haynes Manual for understanding consumer behaviour. You should buy a copy – and then buy another copy to give to one of the 97% of people in marketing who are too young to remember what a bloody Haynes Manual is!”
Arrivals & Departures: NZME changes agency team structure – and opens Melbourne office
NZME has announced changes to the structure of the Agency team. Chris Rudd has been appointed as the General Manager – Agency Markets. He will also oversee the Wellington and Australian teams.
D&AD unveils first speakers – and a new design tool
London, 24 January. – The D&AD Festival is back for a third year running – three days of creativity, innovation and thought-provoking discussion at The Old Truman Brewery from Tuesday 24 April to Thursday 26th.
Colenso makes global top 10 list
Colenso BBDO Auckland has been ranked fifth-best creative ad agency in the world by London-based Contagious Pioneers, which publishes an annual global ranking of agencies “that consistently set the standard for bravery, creativity, innovation and excellence in marketing and strategy”.
What? No Trump?
The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid headline writers (and we’re not excluding ourselves, here!).
Consumers demand personalised interaction with all brands
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech Kevin Doyle.
