Citing a rapid expansion of its online business, digital & directory services company Yellow has appointed Marcus Wild to the “key senior role” of marketing manager – content & creative, with responsibility for building the company’s marketing and content platform for SMEs and consumers.
NZ Social Media Awards entry call
Entries are now open for the 2017 New Zealand Social Media Awards, aka the #NZSMAs (formerly known as the #SMCAKLs). This year’s event will be NZ’s biggest ever celebration of social media talent,” says the ceo/organiser, Auckland-based digital designer/entrepreur Julian A Waters.
No agency, so Moa celebrates alone
Moa Beer (surely the only significant NZ liquor brand with no ad agency?) has launched Rugby Racing & Beer, a campaign to celebrates the month of June – and the simultaneous arrival in Godzone of the Americas Cup and the Lions Tour.
ASB taps DAN Australia shop
The ASB has appointed Dentsu Aegis Australia agency WiTH Collective to replace Saatchi & Saatchi as its agency of record, following the bank’s split with Saatchi announced two weeks ago.
Deloitte report counts NZ$6 billion value of advertising
Deloitte Access Economics has released Advertising Pays, a report for the Commercial Communications Council and the first time an econometric analysis of advertising’s monetary value has been undertaken in New Zealand.
AIG & NZME urge business teams to Raise Their Game
AIG is to host Raising Your Game, a breakfast meeting produced by NZME Events that will focus on the “determination, preparation and innovation” that business and sports teams require to reach the next level. The event will be on Tuesday 27 June at Auckland’s SkyCity Theatre at 7am.
Arrivals & Departures: Colenso PR changes
Colenso BBDO PR & awards manager Anita Hodgman – M+AD’s regular contact at the agency – is heading offshore “to see more of this world”. Her replacement is Amanda Macfarlane.
Agency muscle gets charity container on the road
Auckland shop Boyd PR is throwing its weight behind Look Good Feel Better, a charity providing free “Feel Better” classes for people with cancer that is hitting the road again in its mobile shipping container at a time when demand for its service is increasing.
A gay adman reacts to Taiwan’s same-sex marriage ruling
A gay creative director at Leo Burnett Hong Kong has reacted to Taiwan’s legalisation of same-sex marriage, in this wide-ranging Q&A interview published last week in Campaign China, and repeated yesterday in Campaign Asia.
FCB Media & Blacksand starred in Mercury’s Shortland Street campaign
TVNZ’s Content Solutions and Blacksand teams led Mercury’s Shortland Street campaign development, in collaboration with producers South Pacific Pictures, and Mercury’s marketing team and their agency FCB Media. Satellite managed the national roadshow and Staples executde its innovative virtual reality concept.
