The long arm of Mcdonald’s appears to have reached around the world to kill its US-produced TVC for a new Irish-themed product called McDonald’s Shamrock Shake – which is being ridiculed globally for its un-Irishness.
Horizon water tank opens in Auckland
Kumeu Film Studio has unveiled its ocean horizon tank, just 26km from Queen Street, via Highway 16. NZ will be just the fifth tank location in the world (there are already multiple installations in Mexico, Dominican Republic, Malta and Australia).
The Pond turns 10, celebrates with new branding
Creative & digital talent agency The Pond is celebrating its 10-year anniversary this month with a new brand and a special offer for clients.
The magic’s in the music
NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
Arrivals & Departures: DDB’s Track marries data with marketing strategy
DDB Group’s Track NZ (formerly Rapp) has appointed Leighton Gosnell to the newly established role of marketing technology planner, designed to bridge the gap between marketing and digital solutions.
True grit
Grey Lynn indie True has launched a new integrated marketing campaign for Netball NZ’s ANZ Premiership. The Made from More campaign is headlined by a 30-second TVC, and showcases the athletes as strong, athletic and fierce competitors.
Augusto re-ignites its Lydia Ko connection
Downtown Auckland indie agency Augusto has rekindled its relationship with NZ golf star Lydia Ko to create a campaign for The Clubhouse online shop to promote ticket sales to the upcoming LPGA tour – the first time a golfing event of such scale has been held on our shores.
Newspapers will still be printed in 2030, says News Corp boss
Newspapers will still be printed in 2030, News Corp’s Sydney-based CMO Tony Phillips told B&T in a bullish question-and-answer session this week. He says he expects the quantum shifts in media technology the world has seen over the past two decades will plateau.
New York agency McCann created Fearless Girl
Creative ad agency McCann New York was the force behind the unveiling of the statue of a young girl staring down Wall Street’s famous Charging Bull scultpure as part of International Women’s Day (scroll down for the credits list).
Arrivals & Departures: Lily & Louis powers up (updated)
On the back of several nice new business wins, Freemans Bay boutique full-service PR/content agency Lily & Louis has hired two senior journalists – Golnaz Bassam-Tabar and Courtney Joe. Golnaz comes from a journalism background, while Joe worked previously for Karen Walker.
