Category Archive

Just a few days left for the people of Wellington to experience Whittaker’s latest marketing campaign with a pop up store in the central city. The K Bar store in Upper Cuba Street has been open for just over a week and has been promoting three new products to the Whittaker’s range of chocolates.

New Zealand media is showing its softer side with support for the Cancer Society’s Daffodil Day (nationwide today).

Good news for traditional media in Australia this past week. Data released in Sydney show during the month of June, most Australians got their news from traditional formats.

American Olympic swimmer Ryan Lochte has lost all four of his major sponsors following his apology for an “exaggerated” story about being robbed at gunpoint at the Rio Games – and comedian Steven Colbert was quick to pounce.

New Zealand’s on-line marketing tool is about get a facelift with a significant technology upgrade over the next two years. Tourism New Zealand is looking for a technology partner(s) who can design and deliver a new marketing website.

After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman) – GE and Clemenger Sydney say they have taken their Tweeting Machines campaign global. 

It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February – a ‘flexible content’ series for the New Zealand Transport Agency aimed at stoner drivers.