Category Archive

After 15 years working in marketing departments and “best-in-breed” direct marketing and advertising agencies (including over 10 years with Clemenger Group), Victoria McPherson has launched Dots+Crosses to fill a gap in the local market for a proofreading service tailored specifically to the needs of the industry. 

Celebrated FCB creatives Freddie Coltard and Matt Williams and are leaving – to join Colenso BBDO.

Michael Carney, the noted media strategist/writer/planner (ex MediaCom, and now ceo of digital training course provider Netmarketing Services) has published the first edition of his new Marketing Insights online publication.

Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) has rolled out its cloud-based performance marketing technology platform in United Arab Emirates and Hong Kong.

Indie creative agency RUN – the mid-town Auckland shop formerly known as Designstein – has won the 2degrees employer brand business in a pitch against two other “well-respected” (but unidentified) agencies. 

AWARD School, the highly regarded Australia & NZ training programme for aspiring creatives, copywriters and art directors, will release the 2016 brief for New Zealand applications in three days – on Friday 20 May. 

Auckland PR shop SweeneyVesty played a key role in the SweeneyVesty network’s two Golds and Best in Discipline (PR) at the 2016 One Show in New York for last year’s campaign for Singapore Airline’s long-haul offshoot Scoot.

Facebook’s Audience Network is expanding to support more video. Facebook NZ, in a media release, says these video ads will appear both in-stream (pre-roll, mid-rol and post-roll) and in–article (starting with Instant Articles) from advertisers that want to drive brand awareness and recall.