The Cannes Lions has announced the launch of Lions Entertainment, a new stream which will deliver Entertainment Lions and Entertainment Lions for Music, replacing the current Branded Content & Entertainment Lions.
DDB + co create gory fashion line for Fargo on NEON
DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the Fargo Woollens clothing range to celebrate the second season of FX’s black comedy-drama Fargo, streaming express on NEON.
French giant unveils new, targeted ad formats
Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.
Discover the zing of the content kings
The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young people on social?
ASA to review kids’ ad codes
The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010.
ANZ gets it write
Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”
Battle cry
Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign the agency has “successfully reignited deep-seated rivalries and passions for NZ’s premier national sporting competition, stoking the fire within dormant fans” with an outdoor and social media activation campaign.
Rumours swirl around Spark creative pitch
Spark may be about to hand its creative account to Auckland agency Shine, according to unconfirmed reports. The incumbent for is Saatchi & Saatchi.
This Wednesday: CAANZ spotlights the media
The CAANZ PREScom Champion Speaker Series – the much-heralded breakfast event featuring leading journalists, commentators and industry heads – is on in Auckland this Wednesday (21 October).
Legends heads for the provinces
Clemenger BBDO is aiming at Kiwis in the provinces with its latest Legends campaign – a series of social videos starring popular NZ social media personality Jimi Jackson and his arsenal of alter egos.
