The global ceo of Aussie agency Cummins & Partners says the ad industry is confused about the role of branded content and he is uncomfortable with some the executions being done in the space.
The Sweet Shop in action for Guinness Korea
An inappropriate content warning is the first thing the viewer sees when checking out this Korean Guinness ad out of The Sweet Shop on Youtube. But god knows why – it’s essentially a sharply edited dance-style video containing nothing inappropriate at all.
Dr Libby returns for new Sleepyhead range
Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the company expand into top-of-the-bed territory with the launch of a suite of pillows, duvets and waterproof mattress protectors.
Ghost Chips the big winner at Effie
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or Ghost Chips as we have fondly come to know it, drove the executive panel to award this Gold winner the Grand Effie, on the night.
VW taps FCB
Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.
Boldness be thy friend
TVNZ ceo Kevin Kenrick delivered last night’s Effies crowd a timely reminder that a relentless drive for effectiveness is just one part of an exciting campaign.
Food puns well done for MKR 2
TVNZ is turning up the heat for a second series of My Kitchen Rules New Zealand, with the energetic backing of seven production partners and an appetising creative campaign designed to fire up provincial pride.
Facebook debuts Lead Ads
Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services,” says San Francisco-based Facebook product manager Paresh Rajwat, in a global release.
.99 refresh for New World product & price ads
Retail agency specialist .99 has given New World’s product and price ads a distinctive new look. Their challenge was to showcase the product in a creative and inspiring way – to cut through the retail advertising noise, and leave a memorable brand impression in consumer’s minds.
Sync or swim?
Parnell agency The Business has released a hilarious “bad lip reading video” around the RWC for the National Foundation of the deaf. “It has gone live this morning on social media and the press release will go to the government,” says The Business strategy director Ben Cochrane.
