Category Archive

Ogilvy has effectively confirmed rumours that the agency has won the $6 million Number One Shoes business without a pitch. “Unfortunately I’m not in a position to comment at this stage,” was all Ogilvy executive director Paul Manning was prepared to say when M+AD contacted him this morning.

Downtown Auckland indie agency BTL has launched SnapShop, a new marketing tool that allows shoppers to submit receipts for validation and receive purchase-based rewards via their mobile phones.

Sydney video ad tech company Unruly has crunched the numbers to come up with the 10 most shared viral video campaigns from Australia and New Zealand of all time – based on shares as opposed to views. Two NZ –Driving Dog and Mistakes – made the top 10, along with three Air NZ videos (two of them Hobbit-inspired safety films).

The Marketing Association has announced its finalists for the 2015 TVNZ NZ Marketing Awards. With Round 1 judging complete, 116 entries make up list.

New Zealand, with a total of 20 Lions, finished last week’s Cannes Ad Festival ranked at #12 in the world.

MDS AdSchool has answered a global callup on behalf of its female Lions-winning creatives by sending their images and CVs to a new website set up by two UK female creatives.

TVNZ has called for nominations for the 2016 New Zealander of the Year Awards, getting the message out via a refreshed visual identity, and a new TVC.

The Midas Awards, which honour the world’s best financial advertising, has issued its 2015 call for entries. New categories this year include Effectiveness and Recruiting.

New Zealand Rugby League has teamed with ACC and BKA-Digital Outfitters to launch a new-look website that promotes the “Fundamentals programme for safe and rewarding participation in our game”.