Ogilvy & Mather’s My BP Story – a tale of how an ultra-cute lost rabbit found its way home to a little girl in Auckland – unashamedly plays the heartstrings card to very good effect, thanks in part to terrific direction from Scarfies’ director Robert Sarkies and an assured script from Richard Loseby’s writing team.
Fancy a creative gig in the Big Apple?
Auckland recruitment shop The Creative Store is celebrating its sponsorship of this year’s Semi-Permanent with a competition for Semi-Permanent ticket holders.
Brazil agency shoots grand scenes for iStock
Getty Images royalty-free image service iStock has unveiled a new campaign to promote its video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short films that demonstrate how grand scenes, which would require a budget of thousands of dollars to produce, are available at affordable prices.
A time machine visits Wellington & Auckland
The working efficiency of many agency creative departments comes under the spotlight at CAANZ functions in Auckland & Wellington in July, led by Dr Wayne (The Switch Doctor) Lotherington, the Australian founder and ceo of global ‘habit creation’ company Allsorts.
Arrivals & Departures
MediaWorks New Zealand has increased its representation in the Australian market, doubling its dedicated trans-Tasman sales resource, and shifting its base to Australia.
Fangs out for Fairfax ‘Modern Newsroom’
Fairfax Media’s competitors are piling into the scrap that’s developing over the company’s newsroom transformation. Fairly typical is today’s John Drinnan column in The Business section (headlined “Fairfax shakeup hits 180 staff”).
Interactive ads up 53%
Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that it generated $179.88 million in Q1 2015, a 53% increase year on year.
Dick Smith enlists an old mate
Dick Smith has tapped New Zealand’s most-loved butcher, Sir Peter Leitch, to spruik a nationwide marketing campaign that showcases ‘Mad’ deals on popular consumer technology products for Kiwis. The campaign goes to air today (Thursday).
Replace crap ads with the world’s best
D&AD has created a free web browser extension that blocks boring ads, and automatically replaces them with the best ads in the world.
Branded photo app launches with MediaWorks on board
A Kiwi photo & kiosk company – with enthusiastic support from MediaWorks Radio – has just launched a fully customisable branded photo and video marketing app called Biz Brand Cam on the Apple App Store.
