Category Archive

iSite Media is about to present marketers the opportunity to brand the Auckland skyline, with plans to establish “New Zealand’s largest digital billboard” – which they’ve dubbed The Victoria – in the centre of Auckland. Towering over Victoria and Hobson Streets it will attract a very large daily audience, and be visible over distances of more than a kilometre.

Bauer Media Group and mobile marketing company Mobile Embrace have been appointed to the board of the Interactive Advertising Bureau.

Three-quarters of New Zealanders (75%) believe face-to-face interactions are being replaced with electronic ones, according to a new report released by Nielsen. Screen wars: The Battle for Eye Space in a TV-Everywhere World examines the rapidly developing global digital video landscape and shows how consumers are adapting their viewing preferences to a new reality where seven-in-10 (70%) enjoy the freedom of being connected anywhere, anytime.

Spikes Asia will open for entry in just over three weeks, on Thursday 14 May. This year’s Festival of Creativity will again be held in Singapore (Wednesday-Friday, September 9-11).

A new Hong Kong-based international wine magazine and website, Le Pan, is set to launch in June – with Kiwi wine writer/judge/educator Emma Jenkins MW signed as one of only six global wine editors.

bcg2 has completed new work for leading New Zealand DSLR brand, Canon. The short online film was shot by director Tim Parsons of Exposure Films and supports a retail activation campaign, aimed at experienced and enthusiast photographers.

Colenso BBDO is the only NZ agency through to the Design finals of The One Show Awards – the last shortlist for this year. Colenso made the cut with its Back To Nature campaign for Fonterra’s Tip Top.