Category Archive

MediaWorks confirmed at last week’s new season launch event that a New Zealand version of international blockbuster The Bachelor will screen on TV3 and be key to its 2015 line-up. The series will encompass TV, radio and interactive elements, reinforcing the company’s commitment to cross-platform engagement opportunities across its businesses, says MediaWorks group entertainment content director Andrew Szusterman.

Consumer NZ has launched a nationwide campaign to fight back against dodgy door-to-door sellers. Chief executive Sue Chetwin said Consumer was launching the campaign because of the serious complaints it continues to get about door-to-door sellers.

Wellington/Amsterdam agency Resn has been elevated to the global Favourite Website Awards Hall of Fame. According to Campaign Brief, the FWA – established in 2000 – is “one of the oldest and most respected website awards in the history of the internet”.

New Zealand’s most coveted photography award was last night swept up by documentary photographer Peter James Quinn in its most controversial season yet.

Colenso BBDO/Proximity has picked up three Golds and a Silver at the ECHO Awards at the global direct marketing show held in San Diego. Burger King picked up two Gold for Motel BK and the Anti Pre Roll campaign in the Retail/Direct Sales category, as did Samsung’s Smart Phone Line in the Consumer Products category. Frucor won Silver for V Robbers in Product Manufacturing & Distribution.

Advertising agencies have their finger on the pulse of hottest fashion trends and latest media technology, according to Nielsen NZ’s latest Agency Life in NZ report, which came out this morning. But are they in touch with the heartbeat of average New Zealanders?

The Solicitor General has decided not to appeal an earlier court decision that permitted a senior Auckland adman to retain permanent name suppression on child-rape image charges. M+AD now knows this man’s name – uncovered with some basic research.

FCB have picked up the September ORCA with an unconventional radio ad for Mitre 10 Mega that formed a roadblock on radio by playing a song across six radio stations at once. The latest campaign was launched to reposition the brand and claim “The Weekend”.

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Cannes Lions has launched the Creative Data Lions and expanded Innovation Lions which will form part of a new, two-day Lions Innovation Festival within next year’s International Festival of Creativity.