Nielsen NZ is to launch RDA Research’s geoTribes segmentation within its Consumer & Media Insights (CMI) service.
Copplestone exits InMobi: Global mobile advertising company InMobi has parted company – amiably – with its NZ head of sales, Mark Copplestone.
Saatchi raids DDB for retail CD: Saatchi & Saatchi strengthens retail capabilities with the appointment of Creative Director Jordan Sky.
Grey Lynn-based agency Union Digital has put the All Blacks onto Pump spring water bottles to promote a “Pumped Up” fan experience.
South Australian ad agency Mihell & Lycos loves B2B. So much, they’ve devoted their entire business to it. On its website, M&L runs articles like The Disgusting Truth about Branding, and proudly proclaims: “We are the advertising agency who rejects John West. We only work with companies who sell to other companies.
More FM Auckland has appointed Eleanor Cooley as Promotions Manager. She’s ex Auckland City Council, where she managed events around the Rugby World Cup, and worked on the Auckland Zoo and Trust Stadium portfolios.
