Digital publisher Quartz is achieving CPMs “in the high double digits” by simply rethinking its approach to display ads. Even with ad blockers Quartz says high quality ads keep people watching.
Passionate people
Like most marketing media, M+AD receives a lot of PR-driven press releases. We see these as lifeblood communications, written by professional PR exponents who are unusually passionate about the work they do.
The finalists
The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in the finals list.
David Jones keeps its ads to itself
All marketing and advertising – including creative and media placement – for the new David Jones NZ flagship store in Wellington will be handled by in-house teams at the company’s head office in Sydney. There is, however, a PR shop on the ground in NZ.
AdRoll on film
Dear Ed,” writes Sophie Randall-Hughes, marketing executive at global ad platform AdRoll – “I wanted to share this great cartoon about AdRoll pulled together by The Foundation Capital.
CAANZ members get the discount
Semi Permanent Auckland – now just two weeks away – has added workshops, “conversations”, Q&A and poetry to its packed schedule for Friday & Saturday August 12-13.
Arrivals & Departures: Robber’s Dog signs US talent
Robber’s Dog Auckland has forged an Australasian representation deal with Calfornia-based director team Peter Livolsi & expat Aussie Martin Dix, who work together professionally as Peter Martin.
Nike taps NZ athletics star for Summer campaign
Kiwi Olympian Valerie Adams – now back to her best form – features in Nike’s Unimited Future campaign, released globally this week.
Ogilvy Vietnam owns up – returns two Lions
Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign “did not run in-market as stated”.
Colenso ECD tapped for Korea
Colenso BBDO/Proximity ECD Wayne Pick will sit on the executive jury at the 19th Ad Stars Festival to be held in Busan, South Korea, from August 25-27.
