The Experiential Marketing Association has voted to roll its activities and resources into the wider CAANZ fold. “With the creation of a new Experiential sub-committee within PRESCom, the discipline will retain a focused and dedicated voice, while becoming integrated into a strong body representing the full spectrum of communications agencies, many of whom count experiential amongst their offerings,” said PRESCom deputy chair Mark Pickering.

Auckland-based experiential agency Brand Spanking is to run a number of workshops and showcases here and offshore, aimed at providing thought leadership in the experiential space.

Readers have responded to our call for more information on the NZ creative involved in the groundbreaking Hillary Clinton TVC campaign from her former agency, Droga5 New York.

The NZ all-time top 10 TV ads got VIP treatment in the Herald yesterday, when NZ On Screen’s Irene Gardiner unveiled her selections.

Sydney: Global digital ad management provider Adstream has acquired Omnilab Media’s advertising content management arm Dubsat.

Auckland’s Media Design School has been ranked as the world’s top tertiary provider for both Graphic Design and Photography by a panel of internationally renowned judges, beating 479 other schools from 77 countries for these top honours.