Auckland agency Rainger & Rolfe, with Film Construction and Blockhead, has created a new campaign for the University of Otago.
Using Data to challenge NZ’s Alpha Media
By Sophie Radford, Sales Director NZ, Exponential: The announcement that NZME and Fairfax NZ are hoping to merge in order to build a media company to fight off the impact of Google and Facebook, threw the issue of scale back into the spotlight.
Colenso shines in Sydney
Colenso BBDO’s remarkable creative record over the past year – led only partly by the mighty DB Export Brewtroleum – has propelled the Auckland shop to the Creative Agency of the Year prize at the Mumbrella Awards in Sydney.
Arrivals & Departures: Publishing legend quits NZME
After two years in the job, NZME commercial director Sandra King has resigned – apparently to set up her own business.
A hit in the making
Clemenger BBDO Wellington’s 2015 Charles Dance spot for NZ Post helped shift the country’s perceptions of the brand from an old world postal service to a modern, logistics and digital services provider.
Vodafone leads the way
The Marketing Association has unveiled its finalists for the TVNZ Marketing Awards. With the first round of judging complete, 151 entries (70 unique marketing initiatives) make up the 2016 finalists.
Arrivals & Departures: Designworks taps Danielle Barclay
Designworks has appointed Danielle Barclay to the newly created leadership role of Group Head of Brand Experience, effective immediately.
10 years on – Saatchi & Toyota revisit Thames
Saatchi & Saatchi has released the next instalment in the Toyota Signature Class story, picking up with the amazing workers of the Toyota Plant in Thames, more than a decade on.
Ogilvy writer’s new travel book charms the critics
Glowing reviews have greeted the publication of Richard Loseby’s latest book, A Boy of China – in Search of Mao’s Lost Son, the fruits of the writer’s detective work retracing (in reverse) the route of the 13,000km Long March.
Ex-TVNZ exec sees a bright side to Brexit
“Brits are often like sheep: Downtrodden, dull, staid, lethargic, complacent, apathetic, predictable and, yes, boring,” writes former TVNZ head of entertainment Peter Grattan – himself a Brit – in a letter to the Listener imploring his ex-countrymen “to discover there’s more to life than warm beer and Yorkshire pud”.
