Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands.

Auckland marketing automation provider, Ubiquity is launching a brand new look. Ubiquity Managing Director, Nathalie Morris says, “With Ubiquity, NZ marketers are more responsive and personal with their customers. They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience.

A New Zealand-formed digital marketing company has signed up one of Australia’s largest retail groups. Traff1k D1g1tal has been named as the new search marketing agency for True Alliance, the Australian distributor for some of the world’s leading brands including Reebok, Speedo, Ben Sherman, Lacoste, Lee, Nautica, The North Face, UGG Australia and Wrangler.

The first round of finalists have been announced for the 2016 Clio Awards – and they include two kiwi agencies. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King “McWhopper” and Colenso BBDO has been shortlisted in Ambient for DB Breweries “Brewtroleum”.

Auckland-based photography champion Luke White aims to elevate NZ professional photography to a new level by launching Proof, a modern agency representing NZ advertising photographers.

The public face of Under Armour sportswear has made the ultimate sponsor faux pas – appearing on the cover of the latest Sports Illustrated wearing Nike gear.

The Commerce Commission has agreed to delay its decision on plans to merge our two media giants. In a statement released this morning, the Commission said while we can expect a “draft determination” in November it agreed with NZME and Fairfax to delay a final decision until March next year.

New Zealand agencies have a new reason to sell radio. A video, GfK Radio Insights for New Zealand, has been released showing a group of respondents discussing their relationship with radio.