NEW YORK: Nearly 75% of consumers consider a brand’s country of origin to be equally or more important than nine other purchase drivers, according to a new global survey.

The Cannes Lions have named six New Zealanders to this year’s juries. In total there are 387 jurors from 40 nations – 40% of them are women (but no NZ jury presidents). There are 13 Aussies. The Kiwis are … 

Dentsu Aegis Network has today announced the launch in NZ of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.

Spark PR & Activate, PHD and PHDIQ have brought the dynamism and intrigue of Singapore’s streets to life with Uncage the West – Tiger Beer’s new global campaign celebrates the brand’s Asian origins and transports Kiwis to the bustling streets of the Asian metropolis.

Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders to the test with tough  questions.

Over 1000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet in Auckland next month at the inaugural Magnify Conference on immersive technology application, presented by Air New Zealand.

Last week (Thursday 21 April), the London-based D&AD organisation provided M+AD (and other global ad media) with the final results of Pencil award winners from D&AD Judging 2016. M+AD has now been informed that the information “requires a slight correction”.

YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds.

Y&R, Colenso BBDO and Saatchi & Saatchi have won one Webby Award apiece at the Internet ‘Oscars’ – the Webby Awards in New York.

NZME is to kick off its Olympic Games coverage with the launch of She’s Got Game, a fortnightly video show highlighting the accomplishments of New Zealand’s female athletes.