M+AD unearthed a can of worms when we followed up a reader’s comment that we’d got yesterday’s photo of Scott Kelly wrong. It turns out that there are no fewer than four Kiwi Scott Kellys working for ad agencies – and two of these work at FCB!
Over 45s a $23.5 billion spend opportunity
New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations.
TV, Print outscore social media on trust
Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV, according to Australian site B&T, which republished this piece from The Australian Financial Review.
Young Love illuminates BP story
Following the heartstring-tugging tale of Peter & the Rabbit in the 2015 BP brand campaign, Ogilvy has created the next iteration of My BP Story, which continues to put everyday people at the centre of the creative approach.
Down: TVC entries. Up: Tech & Design
Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year – changes that reflect the rapid shifts in the ad industry itself.
R&R campaign chases cash for cancer kids
Parnell-based creative indie Rainger & Rolfe set out to capture the bravery of Kiwi kids with cancer for this year’s Child Cancer Foundation annual appeal.
Arrivals & Departures: The return of Mark Harricks & Craig Love
New Zealand copywriter/CD Craig Love has just moved back to New Zealand after eight years working in Asia, most recently as Regional CD at Y&R Hong Kong.
An ocean separates winning AUT students
Axis night was a big one for AUT Adschool graduates Deborah Chae & Kieran Buchan, who took out the Student Axis for their Lightbox video streaming campaign. AUT won this same award last year, too.
Colenso, Whybin, Y&R, MDS fire at YoungGuns
NZ has five professional campaigns – plus one student campaign – through to the finals of the Sydney-based global YoungGuns Awards.
The Sweet Shop takes the Fifth
The Sweet Shop was crowned Production Company of the Year at Axis last week – the fifth consecutive year the company has won NZ’s top film accolade.