Instagram has announced that more than 200,000 advertisers around the world are now using the platform to reach customers already on Instagram.
Let’s hear it for … Saatchi, Data Insight, justONE, Colenso, FCB, Republik
The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the campaigns defining and shaping the new possible in Direct Marketing.
Digital adspend study extended to NZ
Global ad platform AdRoll has launched its ANZ State of the Industry report which closely looks at the advertising and marketing landscape. For the first time this year, the APAC’s Sydney office included NZ marketers in their survey for the first time.
Maybe I’m the new demographic for Facebook?
By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies?
Arrivals & Departures: Mark Jennings exits MediaWorks, 3rdeye taps Fiona Tulloch
Newshub head of news Mark Jennings is “moving on” from MediaWorks after 25 years heading the 3News team. He will be replaced by NineMSN editor Hal Crawford – an Aussie whose 21 years in journalism is almost entirely in online news services (apart from three years at West Australian Newspapers at the start of his career in the ’90s).
L&P’s Summer moves over for Social
Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt and Guy Montgomery.
Like, totally!
Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way.
Adshel expands in Oz & NZ
Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform.
Big format ‘a powerful brand platform’
TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba.
Bernie sent to back seat
Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie.
