A fresh approach to marketing, with the help of social media, has dragged young Australians back to horse racing.
Media talking media in Auckland next week
Orcon IRL is back with a line-up of media people and journalists doing a free round table talk session this Tuesday night.
Audi supercar commercial too exciting for British TV
A commercial for the Audi R8 supercar has been banned from UK television – because it’s too exciting. The commercial doesn’t show much of the car itself. It concentrates mainly on the eye of the driver as the car accelerates through a tunnel. The pupil dilates and contracts as the R8 powers through corners, the tunnel lights being reflected in the eye.
Kiwi agencies get the Gunn bullet
Two New Zealand agencies make The Gunn Report’s list of famous campaigns from around the world – with the prediction of better things to come.
$130 spend pulls in the punters
Christchurch City Council has been quick to jump on the Pokemon Go craze. This week a Marketing Association blog urged kiwi business to piggy-back on the success of the game. Now we hear Christchurch was an early adopter.
Michael Phelps commercial goes for gold
A six-month-old commercial featuring swimmer, Michael Phelps has been the big hit of the Rio Olympics – and it doesn’t even mention The Games.
Vizeum flies with Red Bull
Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following what they say was a competitive pitch.
NZ Police cop big win at the #SMCAKLs
The NZ Police Running Man video has gone from viral hit to surprise award winner. Some of our best and brightest marketing and social media people gathered in Auckland last night for the third annual New Zealand Social Media Awards, the #SMCAKLs.
Agency of the Year Awards now taking entries
Campaign Asia-Pacific has announced entry is now open to Australian and New Zealand agencies for Agency Network of the Year awards.
Screen Vistas and E-ology bring new screen ads to Palmerston North Airport
Palmerston North-based Screen Vistas have teamed up with E-ology to take advertising at their airport to the next level. E-ology are technology providers in the business of venue advertising, with access to the digital state of the art screen advertising in Palmerston North Airport.
