EMANZ & CAANZ PREScom merge

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The Experiential Marketing Association has voted to roll its activities and resources into the wider CAANZ fold. “With the creation of a new Experiential sub-committee within PRESCom, the discipline will retain a focused and dedicated voice, while becoming integrated into a strong body representing the full spectrum of communications agencies, many of whom count experiential amongst their offerings,” said PRESCom deputy chair Mark Pickering.