DDB celebrates International Women’s Day

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In celebration of 2016 International Women’s Day, DDB Worldwide (including DDB NZ) has launched Talent Has No Gender, a social campaign and call-to-action that supports the agency’s commitment promoting gender equality at DDB and throughout the advertising industry. 

Unlocking China

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China – along with Weibo and WeChat – is the future of social media, writes Richard Spencer*, the Sydney-based head of iSentia Two Social (NZ is part of his brief): “With more social media users than the US and Europe combined, China is well on its way to becoming the largest digital economy in the world – so how can NZ businesses capitalise on this using social media,” he asks.