Five Years, Five Lessons 

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April 1st was Intelligent Ink’s fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina Wedgwood has provided M+AD with some musings on five key things she has learnt.

Kiwis on the invite list

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Just one week left to enter Australia’s Mumbrella Awards – a respected creative show that’s not had a high profile on this side of the Tasman, although NZ is the only country outside Oz from which entries are specifically invited.

Sweet spot on the world’s dumbest apps

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We all do stupid things when we’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen.

Unfinished business?

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“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”