Auckland’s Media Design School will host a free one-day seminar entitled Virtual Reality IRL – featuring New Zealand-based practitioners at the forefront of augmented reality, virtual reality and mixed reality – on Thursday 5 May.
Five Years, Five Lessons
April 1st was Intelligent Ink’s fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina Wedgwood has provided M+AD with some musings on five key things she has learnt.
True celebrates 5th with new business, new hires
Recent growth with existing clients and new opportunities with Z Energy and Foodstuffs Own Brands, paired with an expansion of services, has resulted in a wave of new hires at True.
One Show taps Colenso, Saatchi, Special, DDB in 2nd shortlist

Colenso BBDO, Saatchi & Saatchi, Special Group and DDB all have work through to the The One Show shortlist stage in New York.
Colenso, Special DDB, FCB, Saatchi, Method, Y&R, DNA, Locales through at the Webbys

Colenso BBDO and Special Group have two nominee finalists through in the New York-based Webby Awards 2016, which celebrates Internet achievement. DDB, FCB, Saatchi, Method Studios, Y&R are also through, with one finalist spot.
Arrivals & Departures: ad2one moves fast
Kiwis on the invite list

Just one week left to enter Australia’s Mumbrella Awards – a respected creative show that’s not had a high profile on this side of the Tasman, although NZ is the only country outside Oz from which entries are specifically invited.
Sweet spot on the world’s dumbest apps
We all do stupid things when we’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen.
Unfinished business?
“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”
Taking the weather with you?
Amid the annual flurry of one-off April Fools productions, the work of Spark PR & Activate on behalf of Gold Coast Tourism fooled nobody – but it sure raised a smile or two.