Hip as hell

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“Life doesn’t get much better than seeing a bunch of top shelf local and international artists playing outdoors in the sunshine,” said Phantom Billstickers sales manager Dan Collins, who sent us the collection of poster images promoting NZ’s summer music festivals season.

RIP mass marketing

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Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total customer satisfaction.

Retarget market returns to ad:tech

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Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp. “For us, this meant more engagement.”

Excitable boy

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One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park and Botany Town Centre.