
The Marketing Association has unveiled its finalists for the TVNZ Marketing Awards. With the first round of judging complete, 151 entries (70 unique marketing initiatives) make up the 2016 finalists.

“Brits are often like sheep: Downtrodden, dull, staid, lethargic, complacent, apathetic, predictable and, yes, boring,” writes former TVNZ head of entertainment Peter Grattan – himself a Brit – in a letter to the Listener imploring his ex-countrymen “to discover there’s more to life than warm beer and Yorkshire pud”.

