AA Insurance hangs it all out

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AA Insurance, for over three years a client of Special Group, has put its creative, direct and media business up for pitch. Although AA marketing manager Melodie Vickars was reluctant to discuss any aspect of the pitch, she did confirm to M+AD that it was taking place.

Coke of many colours

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Coca-Cola New Zealand has unveiled the next phase of its Coke Come Alive campaign, which aims to “capture the voice and attention of consumers over the summer months, and introduce the brand to new customers and engaging with existing Coke loyalists”.