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New survey: Radio measures up

New survey: Radio measures up

NZ commercial radio continues to gain strength, reflected in the latest 2018 GfK independent survey, which recorded an impressive 3.66 million listeners (80% of all New Zealanders 10+) tuning in weekly –... Read More

McDonald’s sweet organic reach

McDonald’s sweet organic reach

McDonald’s, along with agency partners Fuse and OMD, have disrupted the theme that organic reach is dead. A Facebook post that went live on Sunday 1 July has gone viral reaching over... Read More

Advertising Week heads Downunder

Advertising Week heads Downunder

Google NZ country director Caroline Rainsford, DDB NZ CCO Damon Stapleton, and Cheil Worldwide global CCO Malcolm Poynton are among the distinguished global comms leaders who will speak at the APAC Advertising... Read More

Battle of the Renegades

Battle of the Renegades

M+AD swooped too early on a few scraps of comment we found on the Comms Council website yesterday, heralding the first news of Botab 2018. Mostly we got it right – but... Read More

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