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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
By Shout! Web Strategy Melbourne ceo Michael Jenkins: Today the world is waking up with the greatest hangover since Brexit. We have entered the era of Trump Pence. Read More
In town this week as a guest of PHD to update clients on trends affecting the future of marketing and media – including pre-emptive marketing – was Professor Karen Nelson-Field, an expert... Read More
MDS AdSchool CD Kate Humphries writes: Our end-of-year show invites were held up in Customs (we got them printed by a street vendor in Peru) and we’ve finally got the last of our... Read More
Forsyth Barr last night warned that Trump's policies would stoke inflation, in turn putting pressure on New Zealand interest rates. Read More
DDB has taken Rialto Channel’s storyteller role to a new level with a groundbreaking research event that made the Kiwi audience itself part of the story. Read More
Sydney – Global marketing software provider Marketo says it is reaching new customers in the manufacturing industry, helping them to transform their approach to marketing and more closely align with the sales... Read More
Five primary and intermediate school students from around the country will have their faces pictured on Sanitarium Weet-Bix boxes this summer, after taking out the winning spots in a national competition to... Read More
An analysis of 121 audits in the Asia-Pacific region – including NZ –reveals what auditor FirmDecisions calls “significant agency-advertiser risks”. Read More
Global youth media company Vice has followed up on its Viceland deal with *Sky TV by going to Tokyo to shoot a new video series exploring cultural similarities between Japan and NZ... Read More
oOh!media has launched NZ’s first retail audience measurement system, called Craft, a reach-and-frequency system based on multiple data sources that will give advertisers better insights to help generate effective campaign planning. Read More
