GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’ audience buying solutions,” said Australia-based managing director Esther Carlsen, who will oversee the new Auckland branch (as yet, no people on the ground here).

New kid on the Christian music event block, Festival One, is working with Onehunga-based interactive event fencing company Adfence to roll out a range of interactive marketing opportunities to connect consumer brands to the thousands of teenagers, young adults and families expected to attend the four-day festival. 

iStock by Getty Images, which offers millions of high-quality stock images at affordable prices, is the first partner at the launch of WeTransfer’s new API, enabling iStock users to easily transfer purchased files, no matter the size, without ever having to leave the site.

Nando’s has opened its flagship restaurant at 360 Queen St, a move the company says adds impetus to its current marketing strategy.

The perceptions of New Zealanders on a number of issues – everything from obesity to immigration – are wrong, according to the latest Ipsos Perils of Perception survey.

True has won November’s Newspaper Ad of the Month for Air NZ This ad has far too many words. Judges Matt Shirtcliffe (Shirtcliffe & Co), James Conner (DDB) and Christie Cooper (DDB) agreed it was “smart and insightful use of the medium”.

Over60 – a new online destination for people aged over 60 – has launched in New Zealand. “The country’s newest online community is an exciting, informative lifestyle site and social network for the more mature demographic,” says editor Alexandra O’Brien.

New research sheds light on how brands can get the best out of video in a digital world where multi-screen users a less receptive to advertising than on traditional TV. Colmar Brunton and parent company Millward Brown have joined forces to produce AdReaction Video Creative in a Digital World, which delivers insights into video viewing behaviour in New Zealand and around the world.

Wellington Airport owner Infratil has sold its advertising subsidiary iSite to Australian company QMS Media for NZ$49 million.