The Webby-nominated* Auckland creative digital agency formerly known as Method Studios has moved offices, rebranded and launched a new website – all at the same time.
Hands across the ocean
Ogilvy PR Australia, which claims it’s the largest public relations firm in Australia, has signed affiliate agreements with two specialist PR firms in New Zealand to create its first Transtasman network.
Global mobile ad inventory rising fast
Ad inventory value on both mobile app and mobile web has increased substantially, with CPMs on mobile app up 67% and on mobile web up 57% year-by-year, according to a new report out of PubMatic, a Californian company that supplies automation software to publishers.
Whopper haul for Y&R at D&AD
Y&R’s Burger King McWhopper enjoyed a stunning Day 2 at D&AD in London overnight, picking up five of the NZ agency’s six Pencils. Also on the board, with one Pencil apiece, were Saatchi & Saatchi, Spark PHD, FCB and Colenso BBDO.
Fourth no longer
Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) is rebranding its advertising arm 4th Screen to 1st Screen, reflecting the evolution of the mobile sector – as well as the company’s “commitment to being first” in the multi-billion dollar industry” in NZ and Australia.
Colenso, Republik, Carat thru in Singapore
NZ has 14 finalists through in the Asian Marketing Effectiveness & Strategy Awards in Singapore. Colenso BBDO has eight, Auckland indie Republik four, and Carat two. Australia has 31 finalists.
Three for the road (updated)
Clemenger and Curious have produced three of NZ’s favourite ads this month – unprecedented in the three years of the Top 10. All three were for the NZ Transport Agency, according to the monthly survey that Colmar Brunton produces for M+AD readers.
ANZ adbiz infographic
Global ad platform AdRoll has compressed its annual in-depth ANZ State of the Industry report – first published in NZ by M+AD in February – into a quick, easy-to-digest infographic.
Kellogg’s tackles the body blues
Pead PR has coordinated a new integrated, multi-agency women’s health campaign for Kellogg’s Special K which launched this week with local support from Pead, Mindshare and JWT Social.
3 Pencils for NZ on Day One
NZ has three Pencil winners (the colour will be announced next month) from the first day of results from D&AD London. Australian agencies notched four.
