New Zealand agencies have won two Silver Radio Lions overnight in Cannes – one for FCB Paper Plus Read Better Stories – Boots, Gym, Curry; the other for DDB Sky TV Game of Thrones.
The Clemenger Group NZ has today announced the appointment of Vanessa Nicol to the newly created role of Managing Partner to run and manage the Spark business across six Clemenger Group companies: Colenso BBDO, Proximity, Touchcast, Creative Activation, .99 and Dynamo Media.
For many New Zealand businesses, Weibo presents the gateway to scale. “For brands with powerful creative content to capture mass attention, it is the best distribution platform in China,” says Isentia Sydney’s Gareth Kidd, writing for M+AD.
SAN FRANCISCO: Facebook (1.5billion+ users and still climbing) is introducing a new online platform to help agencies and brands make the most of creative ads for mobile.
NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.
Wellington-based global creative digital agency Resn is introducing customers to its newly redesigned website. It stars new interactive features and some astounding graphics – a reflection of the agency’s reputation for experimentation.
APN Outdoor’s creative competition Pixel 361° goes live on Facebook today to choose the final charity that will frame the Pixel 361° competition. This charity will help design the brief for the upcoming Pixel 361° campaign and eventually display their winning campaign over $100,000 worth of APN Outdoor digital media.