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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Y&R Wellington has appointed Tim Huse as creative director, working alongside Wellington managing director Tim Ellis. Read More
The undisputed reigning heavyweight champs of the NZ creative sector – Colenso BBDO’s Brewtroleum and Y&R's Burger King’s McWhopper – are through to the finals of the Integration category on the London... Read More
Sydney-based marketing/media publisher Mumbrella has issued the call for entries for the debut of an expanded Asia Agency of the Year – including New Zealand – to run parallel to its Australian... Read More
A former Australian Financial Review senior writer reckons most marketing departments on both sides of the Tasman should hire more journalists – even if they would be an uneasy fit within the... Read More
A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making... Read More
A cameo appearance of a popular Kiwi breakfast food on a Chinese TV drama has led to a major push for the cereal product into the Asian market – a move expected... Read More
London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that... Read More
Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to... Read More
London, 18 October 2016 – Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a US$10,000 cash prize fund for the winning papers. Read More
Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution: Read More
