AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are... Read More
Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway... Read More
JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct... Read More
Sydney/Auckland/LA producer Photoplay has signed award-winning Sydney director Tracey Rowe for representation in Australia & New Zealand. Read More
A year on from the launch of Lotto NZ’s successful Pop’s Gift campaign, DDB has unveiled its spiritual successor, Mum’s Wish. Read More
TBWA offices on both sides of the Tasman collaborated to create ANZ’s new campaign to welcome Apple Pay to New Zealand. It was produced and shot by Plaza Film’s Paul Middleditch. Read More
“Adrenalin is joining the fray – with the third new magazine announced in the last week!!” reads the message from publisher Cathy Parker, touting her new title, NZSUV. Read More
Freemans Bay indie Republik and client Fuji Xerox NZ have bagged four gongs – including two Golds – at the 2016 International Echo Awards held last night in LA. No other NZ... Read More
Qrious, the big data business borne out of Spark Ventures, has announced it is making a push into the marketing sector to help businesses, agencies and government transform their marketing with knowledge... Read More
After a competitive pitch, Fletcher Building has appointed Auckland-based Dentsu Aegis media agency Vizeum New Zealand to manage its media strategy, planning and buying globally. Read More