Auckland shop tweaks Fullers interface

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A collaboration between Fullers ferries and Newmarket-based digital agency Motion Sickness Studios has produced documentary-like content illustrating that – when it involves the Hauraki Gulf – the journey is just as important as the destination. 

RIP CTR

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Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.

AA Insurance hangs it all out

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AA Insurance, for over three years a client of Special Group, has put its creative, direct and media business up for pitch. Although AA marketing manager Melodie Vickars was reluctant to discuss any aspect of the pitch, she did confirm to M+AD that it was taking place.