NZME defends Spy changes

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NZME head of lifestyle Jacqui Loates-Haver, who is the former editor of New Idea magazine, has responded – not convincingly – to M+AD’s comments about the new Herald on Sunday’s Spy inserted magazine.

Hamilton off our radar

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M+AD’s coverage yesterday of a Kiwi success in The Global Awards shortlist missed one very important element – two NZ agencies (not one, as we’d written) made the list. The second shortlisted work from this country came from Hamilton creative agency PAN Media.

Marketo catches NZ Cricket

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New Zealand Cricket has appointed marketing software outfit Marketo to help build support for the Blackcaps, the White Ferns and domestic cricket teams. Ultimately, the aim is to stimulate ticket and merchandise sales and help drive other commercial opportunities.

Kiwi yogurt exporter taps bcg2 & Lassoo

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bcg2 and Lassoo Media & PR have been appointed to handle creative and media services for EasiYo Yogurt. The appointment follows the development of strategic, creative and media plans for the brand in preparation for a major new brand campaign set to launch later this year.

bcg2 smoking at The Globals

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Just one NZ agency made the shortlist for The Global Awards, which honour the the world’s best healthcare advertising. bcg2’s Smoking Costs A Packet work for Champix is through in the Art & Technique: Typography category.