Kids + smiles work their magic (updated)

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This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”

Countdown evolves own brands

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Countdown is refreshing its own brand range – it will introduce a new Essentials range, and combine the Countdown Select and Signature Range brands into one Countdown brand over the next two years.

Five Years, Five Lessons 

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April 1st was Intelligent Ink’s fifth birthday – and with five fabulous years of Intelligent Ink-ing under her belt, director Christina Wedgwood has provided M+AD with some musings on five key things she has learnt.

Kiwis on the invite list

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Just one week left to enter Australia’s Mumbrella Awards – a respected creative show that’s not had a high profile on this side of the Tasman, although NZ is the only country outside Oz from which entries are specifically invited.

Sweet spot on the world’s dumbest apps

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We all do stupid things when we’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen.