By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies?
Arrivals & Departures: Mark Jennings exits MediaWorks, 3rdeye taps Fiona Tulloch
Newshub head of news Mark Jennings is “moving on” from MediaWorks after 25 years heading the 3News team. He will be replaced by NineMSN editor Hal Crawford – an Aussie whose 21 years in journalism is almost entirely in online news services (apart from three years at West Australian Newspapers at the start of his career in the ’90s).
L&P’s Summer moves over for Social
Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt and Guy Montgomery.
Like, totally!
Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way.
Adshel expands in Oz & NZ
Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform.
Big format ‘a powerful brand platform’
TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba.
Bernie sent to back seat
Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie.
Higher Learning
Clemenger BBDO Wellington has launched NZTA Thoughts – a ‘flexible content’ TVC series for the aimed at stoner drivers.
First print daily in 30 years debuts in UK
UK publisher Trinity Mirror is backing old-fashioned newsprint as it launches the UK’s first new standalone national newspaper – The New Day – in the last 30 years.
Beacons hunt for 2016’s Inspirational Individual
CAANZ and MediaWorks are again searching for the industry’s most inspirational leaders, with nominations now open for the Inspiring Individual Award, an annual tribute, held in conjunction with the Beacon Awards, to honour the late Sandy Smith.
