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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
Augusto and Mitre 10 have put together a world first with the launch this week of the retailer’s own video streaming channel, with Olympic rower, Eric Murray anchoring the first feature series. Read More
Australasian production company, Robber's Dog has added renowned director, Alison Maclean, to its growing roster of talent. Read More
Nike’s latest installment of the Unlimited Campaign profiles an 86-year-old nun Sister Madonna Buder, who has competed in more than 40 Ironman races. Read More
Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China,... Read More
This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is... Read More
Kiwi business are being urged to hitch their marketing wagon to Pokemon Go. Writing a blog for the Marketing Association, Karine Tan says it’s a case of keep up or get left... Read More
Georgina Maguire has been appointed account manager at Auckland-based communications and digital agency, Anthem. Read More
DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business... Read More
The Marketing Group PLC Singapore has completed its merger with Grey Lynn-based Rainmakers NZ, swapping 100% of its ownership for shares in TMG – effectively a takeover by the Asian company. Read More
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”. Read More
