AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
After the success of the inaugural MSiX Awards in 2015, they are back in 2016 to celebrate those who are closing the gap between the marketing sciences and real world applications. Read More
It cost millions more than ratepayers would have liked but local love and rugby marketing have made it Dunedin’s latest pride and joy. The Forsyth Barr stadium seems to be working. For... Read More
On the eve of its 20th anniversary as a leading NZ indie, Sugar&Partners has unveiled a new division – Social Sugar, an independent social media consultancy and think-tank with foundation clients Hubbards,... Read More
Specialist Shopper Marketing agency, Raydar was tasked with developing a sponsorship lead campaign for Anchor, a proud sponsor of the New Zealand Olympic Team - taking on the world in Rio this... Read More
Traditional media on both sides of the Tasman is losing out to digital. Both of Australia’s major publishers now make more of their profits from digital real estate than from newspapers. The... Read More
Auckland-based production company Sunday Punch has added award winning writer-director Cathy MacDonald to its roster. Read More
Facebook has announced a new version of Ad Preferences, a set of tools given to people to control their advertising experience, and will also begin showing ads on Facebook desktop for people... Read More
D&AD Impact has issued issuing the final deadline for its inaugural Impact Awards. Businesses, charities and agencies have until August 15 to get their entries in for the new global award show. Read More
Restaurant Hub has partnered with Eveve software to develop a streamlined booking system for restaurants throughout New Zealand. It directly connects customers to New Zealand’s largest restaurant booking and marketing network, allowing... Read More
The woman behind the Challenge Wanaka Triathlon has been named New Zealand’s Events Professional of the Year. Victoria Murray-Orr has headed the Wanaka Triathlon for the past nine years. Read More