The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.
Toyota NZ tops reputation study, Air NZ slips
Toyota has reclaimed the title of New Zealand’s most reputable company, rising from 2nd place last year to take line honours in this year’s annual New Zealand Corporate Reputation Index.
Mindfood grows another arm
Mindfood publisher Michael McHugh has unveiled a new biannual magazine, Mindfood Décor, which appears to be aiming at the home-maker interior design market – not quite the same sector served by AGM quarterly Interior magazine, which targets the professional end of the market.
OOH grows for 10th consecutive quarter
Gross out-of-home revenues have increased by $18 million (8%) in the Q2 quarter, compared to the same Q2 period in 2014, according to figures released yesterday by the Outdoor Media Association.
From America with love
To coincide with US Independence Day, passionate Kiwi poetry lovers Phantom Billstickers shone a spotlight on the work of four American poets.
Bauer in under the posts

Bauer Media NZ has been appointed as the New Zealand publisher of the official Rugby World Cup Tournament Guide ahead of this year’s Rugby World Cup tournament in England.
ONE News unveils digital video platform
TVNZ’s new digital-first offering ONE News Now went live this morning. ONE News Now is a purpose-built platform for multiple devices (PC, tablet, smartphone), delivering anywhere, anytime news with a focus on video content.
Arrivals & Departures: Goldstein man joins McCann Vietnam’s Chevvy team
Ogilvy wins $6m shoe retailer

Ogilvy has effectively confirmed rumours that the agency has won the $6 million Number One Shoes business without a pitch. “Unfortunately I’m not in a position to comment at this stage,” was all Ogilvy executive director Paul Manning was prepared to say when M+AD contacted him this morning.
BTL launches SnapShop rewards tool
Downtown Auckland indie agency BTL has launched SnapShop, a new marketing tool that allows shoppers to submit receipts for validation and receive purchase-based rewards via their mobile phones.