NZ agencies picked up six Golds at the Asian Marketing Effectiveness & Strategy Awards in Singapore overnight. Saatchi & Saatchi and Auckland indie Republik covered themselves in glory with two Golds apiece. The other two Golds went to DDB and Colenso.
State broadcaster lifts reach with NZ digital deal

PR sector honours ‘The Godfather’
Visual trends impacting mobile brand communications in 2016 and beyond
By Jacqueline Bourke, Getty Images’ global creative insights & planning manager: The use of mobile devices in everyday life isn’t ‘on the rise’ – it has arrived. Smartphone and tablet devices are glued to our hands both in the boardroom and while at home as our working and entertainment habits are dominated by pixels and HD displays.
Yahoo NZ gets personal
Yahoo New Zealand has today announced the launch of its mobile app, which aims to bring the “best stories” together in a personalised stream.
Former Herald ed gonged
Once again, the ad industry is missing in action from the Queen’s Birthday honours list. But one newspaperman made the grade – former NZ Herald editor Gavin Ellis has made an officer of the NZ Order of Merit for services to journalism.
Healthcare awards entry call
The Global Awards 2015 competition has issued its call for entries. The Globals, which honour excellence in healthcare communications, will this year again hold twin awards ceremonies in New York City and in Sydney (in December).
Luxury brands slump in Asia, local brands rise

Hong Kong, 03 June 2015— While Samsung’s sales may be under pressure, its reputation in Asia is holding up. Campaign Asia–Pacific’s study shows, without question, Asia trusts the Samsung brand.
Arrivals & Departures
Two new faces at Touchcast: Clemenger Group digital agency Touchcast (offices in Auckland and Wellington) has appointed Conan O’Sullivan to its Auckland office in the newly created role of experience director.
Clems does the business for NZ Post
NZ Post is looking to reassert its relevance in a new brand campaign from Clemenger BBDO that aims to motivate New Zealanders and New Zealand businesses to do more today with the help of NZ Post.