Smartphone users take to long-form video

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Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to Mobile Video Usage: A Global Perspective, a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the US Interactive Advertising Bureau and 24 IABs around the world including New Zealand.

Snakk sales soar

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NZAX-listed Snakk Media has enjoyed a 40% lift in sales revenues, according to the company’s unaudited preliminary financial results, released this morning.

Dave King heads back to Oz

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Always courteous, accessible and obliging, we at M+AD will miss Dave King. The veteran adman has finally resigned his ECD role at Whybin\TBWA Auckland to return to his homeland Australia as ECD of Innocean Sydney.

Marketo unveils global R&D project

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Silicon Valley-based global marketing software company Marketo Inc – which has now established a NZ office, headed by Robert Cooke – has announced the opening of its Global R&D and Innovation Center in Tel Aviv, focused on “enhancing its leadership position in big data and predictive analytics”.