Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.
Colenso, Clemenger, O&M, DDB, FCB win at D&AD
New Zealand agencies picked up 15 more Pencils on the final day of D&AD judging in London, bringing the NZ haul to 22.
Helping Kiwi women put their best face forward
A groundbreaking new campaign from creative retail agency specialists .99, in partnership with Maybelline New York, is set to make frustration and buyers’ remorse a thing of the past for foundation-wearing New Zealanders.
It’s showtime!
Make sure you polish your shoes for tonight’s sold-out Beacon Awards 2015 (held in association with NZME), suggests CAANZ events manager Natashia Stichbury. “You may just win $1000 in the Best Dressed category at this evening.”
S&P wins tourism digital pitch
Incumbent Sugar&Partners have beaten back three unnamed agencies in New Zealand to secure the South Australia Tourism account – this time for a digitally led interactive campaign.
The truth hurts when you ask the wrong question
By Bryan Melmed, VP Insights, Exponential: In Douglas Adams’ The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was ‘42’.
Where eagles fly
New Zealand Golf has forged a two-year partnership with NZME Radio and its lead brand Newstalk ZB, targeting all those who love golf.
Colenso, Whybin, Alt win at D&AD
Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland won one Pencil for NZME Talk Rugby Like a Pro in the Writing for Design category, and Alt Group Auckland picked up one Pencil for Twenty Six Characters in the same category.
Postr adds Herald, GrabOne, MetService
Auckland & Wellington-based Android content provider Postr is rolling out new features to its lock-screen app that enable users to browse news (from the NZ Herald), weather and deals without having to unlock their mobile phone.
No raw lamb this time!
TVNZ is turning on the star treatment for one photogenic table at tomorrow’s Beacon Awards. Get noticed and win a post-party pick-me-up with breakfast cooked at the winners’ office on Friday morning by Sam and Dan, stars of last year’s MKR NZ.
