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Behind the Fern returns after 22 million views across platforms
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McCann New Zealand marks debut year with strong Cannes Lions showing
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MediaWorks NZ releases new audio-first brand reel
AUCKLAND, Today: MediaWorks NZ has launched a new more... Read More+Latest Articles
Leading engagement marketing software provider Marketo has announced the appointments of three executives to its global revenue team. Read More
Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July. Read More
The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the... Read More
Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October. Read More
SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring... Read More
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in... Read More
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month. Read More
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural... Read More
