The Outdoor industry is talking up the latest ASA Advertising Turnover Report, which shows the sector brought $83 million in revenue in 2014, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year.
Colenso’s young guns aim is true
Colenso BBDO have picked up four bullets at the 2014 Young Gun Awards, announced overnight.
Hot on the heels of a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson have won gold (Radio Campaign) and bronze (Radio Individual) for Pedigree’s K9FM. The radio station for dogs has consistently picked up awards at multiple international festivals including a grand prix at the Spikes and two silver lions at Cannes.
Facebook leads advertisers to expats
To help businesses reach people living abroad, Facebook has unveiled a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.
Motor Trade taps Y&R
The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick Quinn. “All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”
TV still rules in NZ – but ASA wants more reporting clarity
Television continues to be the most valued medium for advertisers, according to the 2014 ASA Media Turnover Report released yesterday.
Found: A trigger that links TVCs to OOH heaven
Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger research study.
Fairfax shuffles staff in digital revamp
Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished, and 12 new “senior opportunities” created.
The Good, the Sexy, and the Funny
The public-voted results for the TV Guide 2015 Best on the Box TV Awards show that Kiwis’ love affair with Robyn Malcolm remains steady after she took out her 9th Best Actress award for her role as Anna in Agent Anna (TV One).
Arrivals & Departures
Springload taps Trade Me designer: Te Aro-based web designer Springload has appointed Lee Tucknott as UX director. Currently, Tucknott is head of design at Trade Me – he starts at Sprinload in May.
Sprite unleashes its biggest campaign in a decade
Coca-Cola New Zealand has today announced the launch of its biggest marketing investment in 10 years – its new Cut Through with Sprite campaign, showing how Sprite and Sprite Zero can help you “Cut Through the Heat” when you most need it. The TVC alone is worth the price of admission.
