APN Outdoor’s digital overhaul at Auckland Airport continues with launch of two new hi-res digital screens. The first advertisers on the sites are Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona.
Empty Kiwi letterboxes a haven from noisier channels
Daniel McCarthy, the CEO at promotional print & mail giant Western Mailing, is an inspirational and successful leader who has consistently delivered growth and commercial results in NZ and internationally.
Brandspank mined Silver in Sydney
In yesterday’s coverage of the NZ wins at BDA PROMAX in Sydney, we omitted the three Silvers won by Arch Hill-based boutique creative shop Brandspank.
The Sweet Shop signs Danish director
Italy-based Danish director Tore Frandsen has signed on to The Sweet Shop’s global talent roster. As a young man, he joined JWT as a runner-turned-creative, winning a Cannes Film Lion before the age of 20.
Blacksand, SKY, Maori TV, MediaWorks score at Aussie show
NZ TV networks have won five Golds and six Silvers at BDA PROMAX Australasia Conference & Awards, which celebrate the marketing of television and video content on all platforms.
Meet the DMA judges
The Marketing Association has appointed more than 100 judges for the upcoming 2014 NZ Direct Marketing Awards (including the RSVP and Nexus divisions), to be held in Auckland on Thursday 26 February 2015. Entries have closed, and the finalists will be unveiled at the end of November.
The winning titles
Few surprises in the latest ABC Circulation and Nielsen Readership data, released on Friday. Newspapers continue their slow-moving slide in circulation and readership – with the notable exceptions of the Otago Daily Times, Sunday Star Times, Herald liftout Bite, and five sturdy provincial dailies. Weekly magazines did no better, but monthlies fared quite well – notably North & South, Metro, Fishhead, Cuisine, Dish, and Idealog. Food, leisure and rural titles generally did well.
Taika Waititi’s Aussie work – death by rabbit
New Zealand director Taika Waititi extends his skills to Aussie accents in his three new spots for Australian online short-term lender Nimble via McCann Melbourne. Sadly, Waititi’s class is hamstrung by the requirement to work with Nimble’s silly bunny character.
Sealord hooks Sydney digital agency
Sealord has appointed Sydney-based STW digital shop The White Agency as its digital lead on both sides of the Tasman, joining a NZ agency roster headed by Ogilvy & Mather and Starcom.
Shameless self-promotion from InMobi
Bangalore-headquarted InMobi, the world’s largest independent mobile advertising platform, has announced its network growth numbers. InMobi now reaches 872 million active uniques spanning over 200 countries, bringing a global audience for advertisers wanting to reach their target consumers. InMobi now serves nearly 138 billion ad impressions every month.
